A technicator (technical communicator) is a professional who knows how to use the written word and other media to communicate your message.

. . . hire a technical communicator to write your business communications?

• 30% of professionals do not have the skills to communicate effectively. (EE Times)

• As a small business or sole proprietor, you have greater concerns.

• Efficient business owners know that they can not be experts in everything - they hire professionals.

• English and grammar mistakes make your business look less competent.

• Your message is critical. Don't leave the task of communicating it to someone who is not trained to optimize it.

. . . hire a creative to write your web, ad and sales copy?

• Different type of writing requiring specialized skill combined with creative flair.

• Learning to write copy takes enormous amounts of study and practice.

• Analyze your time. How much is it worth?

• Can you afford to do it yourself?

. . . hire a professional writer to design your web content?

• There are over 270 million Internet users in North America alone, representing 78.3% of the population. (Internet World Stats)

• Visitors read about 4.4 seconds per every 100 words or approximately 18-28% of your content. (Dr. Jakob Nielsen, Alertbox, May 6, 2008)

• Writing for the Web is completely different from other forms of writing.

• You have a few seconds to catch a visitor's attention.

• The best way to make use of your Internet presence is to hire a good writer/editor to revamp you content. (Dr. Jakob Nielsen, Alertbox, #6, March 12, 2007)

. . . use the services of a freelance writer/editor rather than an employee?

• In the past five years, business writing demands have increased 25%. (EE Times)

• Save money on benefits and lost hours.

• An outside source can see what you and your employees have overlooked.

• If your employee is not skilled in writing, it will show.

• A good writer will help you develop your brand through your written communication.